Marketo $MKTO Engages Morgan Stanley $MS to Explore Strategic Options, Including Sale – ExitHub Marketo $MKTO Engages Morgan Stanley $MS to Explore Strategic Options, Including Sale – ExitHub

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The platform enables execution, management, and analytical measurement of online, social, mobile, and offline marketing activities and customer interactions.

The company markets and sells its products to business services, consumer, financial services, healthcare, manufacturing, media, technology, and telecommunication industries through distributors, agencies, resellers, and OEMs.

News about an impending sale of Marketo were reported earlier this month. In August it acquired Seattle-based digital marketing software suite Optify, and in Aprilit acquired SaaS-based social marketing platform Crowd Kelp grouper dating located in San Francisco.

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Closing of the deal is subject to customary closing conditions, including the approval of Marketo shareholders and antitrust approval in the United States. MS to explore strategic alternatives including a potential sale, Bloomberg reported.

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Marketo headquarters will remain in San Mateo. MSFT as the most likely potential bidders for Marketo. The firm currently invests in software, data and technology-based companies.

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Headquartered in San Mateo, Calif. The transaction is expected to close in the third quarter of It designs, builds, and markets the engagement marketing platform with integrated applications to address the needs of marketing professionals, which include marketing automation, email marketing, mobile engagement, social marketing, digital ads, web personalization, marketing analytics, predictive content, marketing calendar, and sales insight.

The company markets and sells its products to business services, consumer, financial services, healthcare, manufacturing, media, technology, and telecommunication industries through distributors, agencies, resellers, and OEMs.

The platform enables execution, management, and analytical measurement of online, social, mobile, and offline marketing activities and customer interactions. Closing of the deal is subject to customary closing conditions.

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Marketo provides a cloud-based engagement marketing software platform. Headquartered in San Mateo, Calif.

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In August it acquired Seattle-based digital marketing software suite Optify, and in Aprilit acquired SaaS-based social marketing platform Crowd Factory located in San Francisco. Marketo provides a cloud-based engagement marketing software platform. It designs, builds, and markets the engagement marketing platform with integrated applications to address the needs of marketing professionals, which include marketing automation, email marketing, mobile engagement, social marketing, digital ads, web personalization, marketing analytics, predictive content, marketing calendar, and sales insight.